"BEYOND RIDING"

Produced by Northly

THE PROJECT IN BRIEF

With the film Trolle Company rises beyond and above just being a dealer of Equestrian equipment, but places itself as an inspirational brand for a new generation of dedicated athletes. 

As a global sports clothing brand we wanted to inspire athletes to pursue their dreams and to reach beyond the conventional limits of what it takes.


Together we came up with the film Beyond Riding that portrays the life
behind the scenes of 3 succesful Equestrian athletes, Andreas Schou, Cathrine Dufour and Daniel Bachmann. What goes on in between all the glamour and prestige of huge global tournaments and events? What does it take on a daily basis to be ready for that one moment where you need to deliver? How do you inspire yourself?

With the film Trolle Company rises beyond and above just being a dealer of Equestrian equipment, but places itself as an inspirational brand for a new generation of dedicated athletes. 


(ULRICH TROLLE)
 


(NORTHLY)
 

CUTDOWNS
SHORT CONTENT

To ensure variety in the content waterfall we created some shorter content for Trolle Company to be more effective on Social media platforms. Each film focuses on a personal story in order to touch on different feelings and perspectives of the audience.​​ 

This was used in advertising on deferent social media platforms including Youtube, Facebook, Instagram Stories and Instagram TV.

Storytelling og film er kun noget værd, hvis det kan lave forretning, og derfor er det afgørende at huske, hvem man taler til, hvad målgruppen interesserer sig for – og hvor målgruppen befinder sig.
Formen, som storytelling og budskabet skal modtages i, består hos os altid af et content vandfald – en kombination af forskellige typer film, hvor nogle er lange, andre korte, nogle er egnede til at fortælle en historie om jeres brand, mens andre sætter fokus på et bestemt tema eller segment.

Dette giver altid den bedste effekt, da man så kan tilpasse filmene fuldstændig til det de skal bruges til, hvad enten det er, at skabe Brand awareness eller decideret køb.

Indholdet placeres, hvor målgruppen er – på jeres hjemmeside, Facebook, Instagram, YouTube, LinkedIn, fysisk i jeres butikker, på messer eller ved, at historien skubbes ud på betalte medier. 


With the 2 min. Hero film as the main content of the campaign "close to me" we also produced a coherent and broad variety of smaller films and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall Business Academy Aarhus was able to reach out to their diverse audience in an effective and engaging way.

  • Snapchat - Hvid Circle
  • Instagram - Hvid Circle
  • Facebook - Hvid Circle
  • YouTube - Hvid Circle


(FRAMEGRABS)
 

SPECIAL THANKS TO

Trolle Company for always trust and loyalty.

The professional riders @Cathrine Dufour @Daniel Bachmann and @Andreas schou.