THE PROJECT IN BRIEF
Business Academy Aarhus needed visual content for their upcoming campaign to reach out to new potential students. We came up with the concept "close to me" to engage students with inspiring storytelling which they could relate to and feel connected to. Using real students from the school to tell their own stories and inspire others gave a nice authentic feel to the campaign and ensured trust and engagement between the client and it's audience
Storytelling og film er kun noget værd, hvis det kan lave forretning, og derfor er det afgørende at huske, hvem man taler til, hvad målgruppen interesserer sig for – og hvor målgruppen befinder sig. Formen, som storytelling og budskabet skal modtages i, består hos os altid af et content vandfald – en kombination af forskellige typer film, hvor nogle er lange, andre korte, nogle er egnede til at fortælle en historie om jeres brand, mens andre sætter fokus på et bestemt tema eller segment.
Dette giver altid den bedste effekt, da man så kan tilpasse filmene fuldstændig til det de skal bruges til, hvad enten det er, at skabe Brand awareness eller decideret køb.
Indholdet placeres, hvor målgruppen er – på jeres hjemmeside, Facebook, Instagram, YouTube, LinkedIn, fysisk i jeres butikker, på messer eller ved, at historien skubbes ud på betalte medier.
With the 2 min. Hero film as the main content of the campaign "close to me" we also produced a coherent and broad variety of smaller films and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall Business Academy Aarhus was able to reach out to their diverse audience in an effective and engaging way.
To ensure variety in the content waterfall we created some shorter content for the client to be more effective on Social media platforms. Each film focuses on a personal story in order to touch on different feelings and perspectives of the audience.
This was used in advertising on deferent social media platforms including Youtube, Facebook, Instagram Stories and Instagram TV.
SUPER SHORT CONTENT
To be able to catch and engage the audience even further we created a pile of short direct content emphasising the USP's of the overall campaign "close to me".
This content was created in different mobile formats and used for SoMe platforms including Snapchat.
SHORT & EYECATCHING
SUPER SHORT CONTENT
To display and emphasise the campaign content and messages on further levels we created visually engaging video loops that connect the Business Academy Aarhus visual identity with the campaigns authentic main characters.
These were displayed on screens around town and for web advertising and Instagram Stories .
SPECIAL THANKS TO
Business Academy Aarhus for trust and loyalty
Caroline, Emilie, Patrick and Mathias for sharing their visions and ambitions.
All the great people that helped us out throughout the production days.