THE PROJECT IN BRIEF
Business Academy Aarhus needed visual content for their upcoming campaign to reach out to new potential students.
We came up with the concept "close to me" to engage students with inspiring storytelling which they could relate to and feel connected to. Using real students from the school to tell their own stories and inspire others gave a nice authentic feel to the campaign and ensured trust and engagement between the client and it's audience
With the 2 min. Hero film as the main content of the campaign "close to me" we also produced a coherent and broad variety of smaller films and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall Business Academy Aarhus was able to reach out to their diverse audience in an effective and engaging way.
SUPER SHORT CONTENT
To be able to catch and engage the audience even further we created a pile of short direct content emphasising the USP's of the overall campaign "close to me".
This content was created in different mobile formats and used for SoMe platforms including Snapchat.
SPECIAL THANKS TO
Business Academy Aarhus for trust and loyalty
Caroline, Emilie, Patrick and Mathias for sharing their visions and ambitions.
All the great people that helped us out throughout the production days.