Cathrine Dufour The Story
Produced by Northly
Every year Ekko film Magazine pays tribute to the best short films and the greatest talents. Our portrait of the ever-inspiring Cathrine Dufour is nominated for the shortlist award 2019.
THE PROJECT IN BRIEF
In close collaboration with Trolle Company we've produced a film with dressage rider Cathrine Dufour for the audience to form a personal connection with Trolle Company as a brand.
With this film Trolle Company uses storytelling as a powerfull and inspirational tool to breathe life into its brand. Providing the products with an identity by telling a great story Trolle Company engages with its audience on an emotional and memorable level.
Stay tuned with the hashtag #cathrinedufourthestory
THE CONTENT WATERFALL
With the 11 min. short film as the main content of the campaign we also produced a coherent and broad variety of smaller films and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall Trolle Company was able to reach out to their diverse audience in an effective way.
With a variety of different content we created some smaller content for Trolle Company to be more effective on Social media platforms. Each film focuses on a specific theme or message in order to touch on different feelings and needs of the audience.
This was used in advertising on deferent social media platforms including Youtube, Facebook, Instagram Stories and Instagram TV.
As part of the overall production we created a variety of smaller films for Trolle Company with a more specific focus on products - but continuing the overall storytelling approach. Each of these films visualize Cathrine's personal use and experience with certain products and how they've been part of her journey to stardom.
These films was a part of the content waterfall and created in versus formats and lenght to fit the advertising on deferent social media platforms including Youtube, Facebook, Instagram Stories and Instagram TV.
To be able to catch the audience even further we created a pile of super short content that displayed and showed off the basic essentials of Trolle Company as a brand in only a couple of seconds.
These small film content was created in all deferent mobile formats and used on SoMe platforms including Instagram Stories