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HOW A CONTENT WATERFALL FLOWS

MAIN FILM

At the top of the waterfall you will almost always see a main film or hero film which kind of works as the lynchpin of the production and the driving force behind your storytelling content. 

As we're all getting tired of traditional advertising and consumers are becoming more sophisticated in general we usually advocate the idea of making an actual short film as your main content [So called long format storytelling] 

 

 

The main film will therefore often end up being the longest and most in depth part of your content waterfall and will fit perfectly for use on Youtube and your website.


(EXAMPLE)
 


(COTN'D)
 

Next step in the content waterfall strategy is to go for some focus content.

FOCUS CONTENT

As the next wave of content after the main film focus content is often shorter and more focused content which describes and emphasizes specific aspects of your campaign [from relevant themes to a certain case etc]

 

Sometimes the focus content is a portrait of an important person for your company - a customer, a supplier or maybe one from your organization, and sometimes it’s a mix of all three or something very different.

 

The focus content is often well suited for both your website as core storytelling but also for SoMe advertising. 


(EXAMPLE)
 

Recikulering

Recikulering

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