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HOW A CONTENT WATERFALL FLOWS

MAIN FILM

At the top of the waterfall you will almost always see a main film or hero film which kind of works as the lynchpin of the production and the driving force behind your storytelling content. 

As we're all getting tired of traditional advertising and consumers are becoming more sophisticated in general we usually advocate the idea of making an actual short film as your main content [So called long format storytelling] 

 

 

The main film will therefore often end up being the longest and most in depth part of your content waterfall and will fit perfectly for use on Youtube and your website.


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Next step in the content waterfall strategy is to go for some focus content.

FOCUS CONTENT

As the next wave of content after the main film focus content is often shorter and more focused content which describes and emphasizes specific aspects of your campaign [from relevant themes to a certain case etc]

 

Sometimes the focus content is a portrait of an important person for your company - a customer, a supplier or maybe one from your organization, and sometimes it’s a mix of all three or something very different.

 

The focus content is often well suited for both your website as core storytelling but also for SoMe advertising. 


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SHORT CONTENT

With 3 different cutdown with a length of 40-60 seconds each we created some smaller content for Økologisk landsforening to be more effective on Social media platforms. Each teaser focuses on a specific theme or message in order to touch on different feelings and needs of the audience.​​

Dropping a bit further down the content waterfall we generally find the actual short content with lengths varying from 20-60 seconds. These short content formats are effective as teasers for your longer formats or even as TV commercials as they can tell and visualize a specific theme or message in a smart and entertaining way while still having enough capacity as a format to envisage inspiration and storytelling for your audiences.

 

Short content is made for life on Social media platforms and therefore also perfect for advertising on for example Facebook and Instagram.


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SHORT & EYECATCHING
SUPER SHORT CONTENT

To be able to catch the audiences even further we usually create a pile of super short content with a length between 10-15 seconds.

The super short content is -per say - short but also holds the ability to be very eye catching and effective for displaying the essence of your brand or a campaign in only a couple of seconds.

These super short films we often produce in all sorts of shapes to be able to fit all platforms - especially mobile formats such as Instagram Stories but also for web banners and display monitors. 


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FRAMEGRABS

From the production material we’re always able to capture a large chunk of amazing still fotos that our clients can use for different purposes such as on websites, online articles and printed magazines. 


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