Produced by Northly
WELFARE IS PERFECTION
THE PROJECT IN BRIEF
THE CONTENT WATERFALL
With the 2-3 min. Hero film as the main content we also produced a variety of short focus films for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall Finesse Bridle was able to reach out to their audience in an effective and engaging way.
To ensure variety in the content waterfall we created some shorter content for Finesse Bridle to be more effective on Social media platforms. Each film focuses on a personal experience in order to touch on different perspectives of the audience.
This was used in advertising on deferent social media platforms including Youtube, Facebook, Instagram Stories and Instagram TV.
To be able to catch and engage the audience even further we created a pile of short direct content emphasising the USP's of the overall campaign
This content was created in 4:5 formats and used for Facebook and instagram.