HOW IT WORKS
THE CREATIVE PART
We figure out exactly how to convey the value of your brand and how to tell that story in the best and most authentic way. We make sure that your audience can understand it, reflect themselves in it and be inspired by it. We always strive to work with storytelling that centres around the why - that a brand is why you do a certain thing that you do - not just a product or logo.
Usually, we’ll craft a treatment that explains the thinking behind our ideas, a script that lays it out in detail, and a plan for what resources we’ll need to achieve it. We can either take the lead on the whole creative process, jump on board wherever you need us - or we can start off creating the whole thing together - or something in between.
We'll craft the storyboard, create manuscript and voiceover, work on the case, scout the best places to set your story and cast the people that we'll potentially need to represent your brand or product. This part of the process usually takes about 2 weeks.
We crew up with talented people in our growing network of filmmakers, travel through countries and all sorts of weather, bringing our hi-professionel gear. And then we shoot the whole stuff - which is usually done in 1-2 days
We meticulously shape the work into its final form using every tool at our disposal - from neat color grading and smooth transitioning to delicious visual effects and sound design - until we have the final product and some great visual content which you can't wait to show the world.
This part of the process usually takes about
When the final piece is baked, we’ll make sure you have the best tools to get it in front of the world. We’ll support you with a simple strategy on how to use your new visual gold. We'll even send it to your parents because they always love seeing what you're up to. In general we always offer our customers to take advantage of the so called content waterfall strategy. This means that when we're producing let's say a brand video for you - you won't just get one video as the only
product - actually we can create a broad variety of small, medium sized videos and other types of visual content on the basis of that main production.
In this way you will be able to cover many of your marketing channels with different visual formats - for example a 5 min short webdoc
for your website, a 30-60 sek. trailer for Facebook/Instagram and a couple of short 10 sec. teasers for Instagram Stories