Produced by Northly

In collaboration with Coma Stories

"PORTRAINT OF AN INVESTOR"

THE PROJECT IN BRIEF

Nordea Invest wanted to tell authentic and inspiring stories with organic content in order to build trust and help their audiences feel more confident about stepping into the world of investing. Instead of making a commercial branding film Nordea Invest wanted to capture how young people interact and engage with investing in real life in order to ensure that viewers would be able to imagine themselves using their platform and feel more connected to their brand.

CONTENTVANDFALD

Storytelling og film er kun noget værd, hvis det kan lave forretning, og derfor er det afgørende at huske, hvem man taler til, hvad målgruppen interesserer sig for – og hvor målgruppen befinder sig. Formen, som storytelling og budskabet skal modtages i, består hos os altid af et content vandfald – en kombination af forskellige typer film, hvor nogle er lange, andre korte, nogle er egnede til at fortælle en historie om jeres brand, mens andre sætter fokus på et bestemt tema eller segment.

Dette giver altid den bedste effekt, da man så kan tilpasse filmene fuldstændig til det de skal bruges til, hvad enten det er, at skabe Brand awareness eller decideret køb.

Indholdet placeres, hvor målgruppen er – på jeres hjemmeside, Facebook, Instagram, YouTube, LinkedIn, fysisk i jeres butikker, på messer eller ved, at historien skubbes ud på betalte medier. 

With the 2 min. Hero film as the main content of the campaign "close to me" we also produced a coherent and broad variety of smaller films and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall Business Academy Aarhus was able to reach out to their diverse audience in an effective and engaging way.

FOCUS CONTENT

Each film focuses on a personal story told by a young investor - an authentic way to touch on different feelings and perspectives for the audience.​​ Showing the target-group that Nordea Invest understands their lifestyle and what inspires them they wanted to build a passion brand able to be top-of-mind for their next move. In order to engage, inspire or amuse Nordea Invest wanted to use organic visual storytelling with their product and brand in the background.

This was used on their landingpage https://nordeainvestmagasinet.dk

SHORT CONTENT

To ensure variety in the content waterfall we created some shorter content for NORDEA INVEST to be more effective on Social media platforms. Each film focuses on a personal statement in order to touch on different feelings and perspectives of the audience.​​ 

This was used in advertising on deferent social media platforms including Youtube, Facebook, Instagram Stories and Instagram TV.

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THE JOURNALIST ANGLE

On this project we worked with Sanne Wedel from Comastories a journalist by experience and a storyteller by heart which for us is the perfect combination.

For this project we created the overall story together and decided how to work with the cases and storytelling strategy. Sanne then produced the articles and we produced the films - all of which was coordinated and executed on the basis of our common notion and approach. The result was a content waterfall consisting of both films and articles  which made the campaign for Nordea Invest both effective and rich.

Caroline lærer sine børn om aktier og investeringer.

Med bæredygtig investering kan man påvirke mere end blot sit eget forbrug og dermed sætte et større aftryk på en bæredygtig udvikling. Se mere på: https://nordeainvestmagasinet.dk/artikler/portraet-af-en-investor-caroline-laerer-sine-boern-om-aktier-og-investeringer

PORTRAIT OF LINNEA SCHMIDT

Magien ved investering opstår, når man går i gang.

 

Linnéa Schmidt har én gang fået økonomisk angst og mange gange været i tvivl. Men hver gang har hun søgt viden og bedt om hjælp, til hun fandt en løsning. Og i processen har hun fundet ud af, at det hverken er indviklet eller kedeligt at tage kontrollen over sin egen økonomi – snarere tværtimod. Se mere på: https://nordeainvestmagasinet.dk/artikler/portraet-af-en-investor-magien-ved-investering-opstaar-naar-man-gaar-i-gang

PORTRAIT OF PATRICK LYAK

Jeg ville mere med mine penge.

 

Når man investerer, sætter man ikke bare penge i en virksomhed, men får mulighed for at blive klogere på sine personlige interesser som teknologi eller klima – en kobling som i sidste ende kan bidrage til at løse nogle af verdens store udfordringer. Se mere på: https://nordeainvestmagasinet.dk/artikler/portraet-af-en-investor-jeg-ville-mere-med-mine-penge

PORTRAIT OF CAROLINE ROSBERG

SPECIAL THANKS TO

Nordea Invest for trust and loyalty 

The young investors for sharing inspiration 

Comastories

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