VICA Danmark
"IN THE LIGHT" Campaign
Produced by Northly
In collaboration with Comastories
THE PROJECT IN BRIEF
VICA wanted to use strategic storytelling to inspire and engage with their audience. Specifically they wished to motivate potential customers to more quality of life and ‘to get closer to nature’ with VICA’s brand as the framework of the storytelling. By telling a relevant and authentic story - with minimal product focus - about an everyday family VICA position themselves as a valuable and inspiring brand towards their audience.
THE CONTENT WATERFALL
With the 6 min. short film as the main content of the campaign we also produced a coherent and broad variety of smaller videos and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall VICA was able to reach out to their diverse audience in an effective way.
THEMES
SHORT CONTENT
With 3 different themes with a length of 30 seconds each we created some smaller content in various formats for for VICA to be more effective on Social media platforms. Each theme focuses on a specific topic or message in order to touch on different feelings and needs of the audience.
This was used in advertising on deferent social media platforms including Facebook, YouTube and Instagram Stories
TEASERS
SHORT CONTENT
With 5 different teasers with a length of around 30 seconds each we created some smaller content for VICA to be more effective on Social media platforms. Each teaser focuses on a specific theme or message in order to touch on different feelings and needs of the audience.
This was used in advertising on deferent social media platforms including Facebook and Instagram Stories
SHORT & EYECATCHING
SUPER SHORT CONTENT
To be able to catch the audience even further we created a pile of super short content that displayed and showed off the basic essentials of VICA as a brand in only a couple of seconds.
These small film content was created in all deferent mobile formats and used for web banners and on various SoMe platforms including Instagram Stories
