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"IN THE LIGHT" Campaign
Produced by Northly
In collaboration with Comastories
THE PROJECT IN BRIEF
VICA wanted to use strategic storytelling to inspire and engage with their audience. Specifically they wished to motivate potential customers to more quality of life and ‘to get closer to nature’ with VICA’s brand as the framework of the storytelling. By telling a relevant and authentic story - with minimal product focus - about an everyday family VICA position themselves as a valuable and inspiring brand towards their audience.
THE CONTENT WATERFALL
With the 6 min. short film as the main content of the campaign we also produced a coherent and broad variety of smaller videos and teasers for specific and effective use on different channels, platforms and devices. With this dynamic content waterfall VICA was able to reach out to their diverse audience in an effective way.
With 3 different themes with a length of 30 seconds each we created some smaller content in various formats for for VICA to be more effective on Social media platforms. Each theme focuses on a specific topic or message in order to touch on different feelings and needs of the audience.
This was used in advertising on deferent social media platforms including Facebook, YouTube and Instagram Stories